The Intersection of Business and Psychology
Did you know most major companies that sell products or provide services have at least one
psychologist on board dedicated to what the company is promoting.
Consider this. The definition of psychology is “the scientific study of the human mind and
its functions, especially those affecting behavior in a given context”. Businesses like to shape the
behavior of its desired consumers to buy, purchase, and keep them coming back. The bottom line is
the bottom line. The PR for any company, large or small, needs to affect the consumer in such a way
that she/he engages with the company. The more effective the campaign, the better the
engagement, the more likely the consumer will purchase the product. It doesn’t make any difference
if it’s software, food, legal services, medical services, or even government services.
Enter the psychologist. She/he, by definition, is trained to evaluate collected data and determine
how effective the presentation is based upon that data. It’s a specialized area in psychology. In 1973
Wilson Bryan Key, Ph.D. wrote Subliminal Seduction. In it he describes how companies embedded
images in advertising to sway consumers in magazines and movies. Ice cubes had the word “sex”
embedded in them. When something sits in the subconscious mind, it becomes far more powerful. If
it didn’t work, companies would not have spent thousands of dollars and continued using it (until
parts of it were made illegal). Nowadays every aspect of a company's presentation to the public is
processed and nuanced TO BE more appealing – in a subliminal manner. Color, placement, font,
message, and more, are all taken into consideration, carefully evaluated, and analyzed over time.
Every customer is data that drives the company's moves.
The third week of this month, October. I will be at a World Financial Group convention in Houston,
TX where I will be having a discussion with a very successful entrepreneur and leader, Johnny
Mehrian. With our different backgrounds we will be pushing new forms of theory and thought.
Enter Our Train of thought. How his agents can use lessons learned in sports PSYCHOLOGY to
Business meets Psychology. One of my areas of specialization is sports psychology (I was a high
school and college athlete as well as a coach for 14 years). We know that sport is 10% physical and
90% mental, and now we transfer our psychological knowledge to financial business, a conversation
you want to be in on.
Let the Psych Games begin!
Tikkun Olam- heal the world. Leave it a better place when you leave.